---
title: Equity Residences | About Us
---

[![Equity Residences](https://info.equityresidences.com/hubfs/Equity_Residences_August2018/Images/logo-equity-residences.png)](https://equityresidences.com/)

# Thank you for inquiring about the Equity Platinum Fund!

# Who We Are

## We are a vacation real estate investment fund with a growing portfolio of luxury residences in popular beach, mountain and leisure destinations ranging from Hawaii, the Caribbean, Florida, California, Utah, Mexico, Italy and Costa Rica.

**How often do you take vacations?**   
When you go on vacation, how much money do you spend on vacation accommodations? Is it $10,000+ a year?

**We have a solution for you:**   
We created a real estate investment fund for accredited investors who don't want to lose $10,000+ a year or more on booking vacation accommodations, but want to invest the money instead.

**What makes us unique?**  
   
Our investment focus is reflected in portfolio appreciation over the life of the fund and annual dividends (both usage and cash). 

Your return on the investment is vacation time with your friends and family and annual real estate portfolio appreciation.

**Who are our investors?**

We have over 200 investors in our funds including investors from across the US, Canada, China, Mexico and other countries. US based investors must be accredited.

Our investors typically spend $10,000+ or more a year on luxury vacation accommodations before they join Equity Residences

**How it works:**

1\. You invest in a diversified portfolio of luxury vacation real estate and use the homes to vacation with family and friends

2\. In 10 years, we liquidate the portfolio and return your original investment + 80% of appreciation to you

3\. During your investment, you vacation rent-free at luxury residences around the world

4\. We keep fees low through using rental income to offset operating expenses

[![Request Prospectus](https://no-cache.hubspot.com/cta/default/4695715/a9368059-313e-4071-a3f6-5a7e47ae9d6d.png)](https://cta-redirect.hubspot.com/cta/redirect/4695715/a9368059-313e-4071-a3f6-5a7e47ae9d6d)

# Projected Returns

**10%-22% target IRR\***

**4.6%-5% annual appreciation**

**4%-11%   
cash-on-cash return**

**Debt: 0%  
Equity: 100%**

Add luxury vacation homes to your portfolio and enjoy your family vacations rent-free for 10 years. In 10 years, we will liquidate the portfolio and return your original investment to you, plus appreciation.

Scenario: return on $315,000 investment\* over 10 years   
(minimum investment is $157,500. This model is net of fees and out of pocket expenses)

- Investment: $315,000
- Return of capital and appreciation: $146,792
- Vacation value: $452,931
- Net 10 year value: $776,122

\*Depends on your usage

![Mauna Lani hero shot ](https://info.equityresidences.com/hs-fs/hubfs/Renters%20emails%20images%20/Hawaii%20images%20/Mauna%20Lani%20hero%20shot%20.jpg?width=450&name=Mauna%20Lani%20hero%20shot%20.jpg)

**Mauna Lani Resort, Big Island, Hawaii**

**Portfolio highlights** 

- Acquisition price: $3.23 M
- Acquisition tactic: developer negotiations
- Projected annual investor vacation value: $133,000
- Projected cash on cash return: 7.5%

![Costa Rica house](https://info.equityresidences.com/hs-fs/hubfs/Renters%20emails%20images%20/International%20properties%20/Costa%20Rica%20house.jpg?width=451&name=Costa%20Rica%20house.jpg)

## **Potrero Beach, Costa Rica**

**Portfolio highlights**

- Acquisition price: $1.37M
- Acquisition tactic: structure under construction
- Projected annual investor vacation value: $57,708
- Projected cash on cash return: 11%

# What our Investors are Saying

## **"80% of profits go to investors..."**

  

## "It's a private equity model. General Partners get paid after the investors get paid. When they liquidate the fund...80% of profits go to the investors and the remaining 20% go to the General Partner. I think that's fair. Our incentives are aligned.... I think if you are comfortable investing in real estate, it's a great option. It's investing in a diversified portfolio of real estate assets."

![Karthik Resized for Landing Page](https://info.equityresidences.com/hs-fs/hubfs/Karthik%20Resized%20for%20Landing%20Page.jpg?width=360&name=Karthik%20Resized%20for%20Landing%20Page.jpg) 

## Karthik H., The Equity Platinum Fund Investor

![Andrew Testimonial - resized for LP](https://info.equityresidences.com/hs-fs/hubfs/Andrew%20Testimonial%20-%20resized%20for%20LP.jpg?width=361&name=Andrew%20Testimonial%20-%20resized%20for%20LP.jpg)

Andrew H., The Equity Platinum Fund Investor

 

 **"That’s how I found Equity Residences primarily as an investment. And it turned out to be much more than that."**

 

"I am an entrepreneur by trade. Sold one of my businesses three years ago and started all kinds of investing in real estate. That’s how I found Equity Residences primarily as an investment. And it turned out to be much more than that."

# Managing Directors

![Greg headshot](https://info.equityresidences.com/hs-fs/hubfs/Greg%20headshot.jpg?width=360&name=Greg%20headshot.jpg)

 

## Greg Salley

An experienced investor, management executive and consultant, Greg co-founded Equity Residences and successfully launched and grew the Equity Villa Fund and Equity Platinum Fund for the benefit of over 100 investors from around the world.

Prior to his career as a real estate investor, Greg had executive management experience in private equity, business development, business strategy and mergers and acquisitions; both US and international.

He holds a Masters in Business Administration from the University of Michigan and a Bachelor of Science degree in Engineering from the University of Wisconsin-Madison and is an A.T. Kearney alum.

Greg, who has lived in London, Paris, Nice, Sydney and Singapore, combined his passions of real estate, investment management and traveling to launch Equity Residences.

## John Long

John’s passion for traveling and making smart investments let him to co-found Equity Residences, which has seen the successful growth of the Equity Villa Fund and subsequent launch of the Equity Platinum Fund.

John has over 25 years’ experience in management, consulting, and private equity. John, who holds an MBA from the Wharton School of Business and a Bachelor of Science from Rice University, began his career at McKinsey & Company and then personally advised companies on growth strategies, mergers and acquisitions, and new ventures.

An avid traveler who’s visited more than 50 countries, John splits time between homes in San Diego, California and Austin, Texas.

 

![John headshot](https://info.equityresidences.com/hs-fs/hubfs/John%20headshot.jpg?width=360&name=John%20headshot.jpg) 

![Steve Headshot](https://info.equityresidences.com/hs-fs/hubfs/Steve%20Headshot.jpg?width=1200&name=Steve%20Headshot.jpg)

## Steve Dering

Steve is a founding partner of DCP International, L.L.C., a firm specializing in the design, structuring, marketing, and sale of vacation property developments at prestigious resort and urban locations.

At DCP, he pioneered the country’s first residence club in 1991 at Deer Valley Resort in Park City, Utah. Subsequently, he launched The Phillips Club in Manhattan, the country’s first urban residence club.

As a principal of DCP, he works with developers in evaluating potential residence club sites, conducting preliminary business discussions, assessing project feasibility, formulating club ownership parameters, and supervising club design and marketing.

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